BRANDING + ACTIVATION + CHANNEL PROMOTION
Bringing Fenjiu to the Forefront
Despite being one of China’s top white wine brands, Fenjiu was relatively unknown in Hong Kong. To stand out in a competitive market, we crafted a distinctive brand image and activated it in the heart of the city’s nightlife—Lan Kwai Fong.
Festive Buzz, Lasting Impact
Partnering with the Lan Kwai Fong Association during Christmas and New Year, we launched an extensive promotion across bars, outdoor advertising, and social media. The campaign not only boosted Fenjiu’s exposure but also secured its presence in bars and restaurants, making it a toast of the town.
