SOCIAL CONTENT + DIGITAL ACTIVATION
Breaking Ground with Virtual Spokespeople
To launch CSOP’s groundbreaking Bitcoin and Ethereum Futures ETFs—Asia’s and the world’s first—we turned to innovation. Using A.I., we created virtual characters and invited the audience to vote for their favorites. The winners became the ETFs’ virtual spokespeople, capturing the imagination of a younger, tech-savvy generation.
Engagement That Lasts
The campaign wasn’t just a splash—it was a movement. With thousands of likes and votes, the virtual spokespeople became more than mascots; they became enduring brand ambassadors, driving sustained engagement and keeping the ETFs top-of-mind in a competitive market.
