The Agency of Change
Founded in 2013 in Hong Kong and Shanghai, Chord Asia emerged during China’s rise as a global force, driven by initiatives like the Belt and Road and the Greater Bay Area. We saw—and seized—the opportunities these changes created for businesses in a transforming world.
The Specialist Difference
As an Agency of Change, we specialize in aligning your purpose with business goals to craft communications that matter. While others adapt, we lead—turning shifting trends and audience behaviors into opportunities. By harmonizing strategy, creativity, and insights, we ensure your brand not only resonates but thrives in a dynamic world.
Empowering
Global Vision
Whether you’re a global company entering China or a Chinese brand expanding overseas, we bring the knowledge, experience, and network to turn your vision into reality. By combining international perspectives with deep local expertise, we craft tailored communications strategies that resonate across borders. From market entry to audience engagement, we empower our clients to navigate new markets with confidence and clarity.
Our Team
Where Cultures and
Expertise Converge
With over 20 years of collective experience working together, our core team—backed by 40 dedicated members in Hong Kong and Shanghai—brings a unique blend of multicultural and multidisciplinary expertise. We’re not just a team; we’re a bridge between markets, crafting creative solutions that help global brands enter the region and local brands reach the world. Together, we turn challenges into opportunities.
