BRAND STRATEGY + INTEGRATED CAMPAIGN
A Strategy That Sparkled
To launch CITICdiamond, we crafted a strategy tailored to entrepreneurs and business professionals—individuals excelling in their fields but seeking expertise in wealth management. Inspired by the art of transforming raw diamonds into their most valuable form, we positioned the brand as the expert in maximizing wealth with precision and care.
A Campaign That Lit Up the City
From a beautifully crafted TVC to a citywide integrated campaign, CITIC Diamond’s message shone across TV, outdoor, digital, and social media. Every touchpoint reflected the brand’s promise: to maximize wealth with precision, care, and brilliance, captivating the attention of high-net-worth audiences across the region.
