STRATEGY + SOCIAL CONTENT + INTEGRATED CAMPAIGN
Making Decarbonization Personal
To promote NinetyOne’s decarbonization investment strategy, we shifted the narrative from abstract concepts to personal impact. Through four short social videos, we quantified the carbon footprint of everyday choices—like what you wear, eat, live, and travel—showing how individual actions matter in the fight against climate change.
Connecting Lifestyle to Investment
By linking daily decisions to decarbonization, we sparked awareness and engagement. The campaign not only highlighted the environmental impact of lifestyle choices but also positioned thoughtful investment as a powerful tool for driving sustainable change. Its success was recognized with a Yahoo creative award, celebrating its relevance and impact.
