In moments of change,
we see opportunities.
Navigating Shifts
The Agency of Change
In a world of constant shifts, staying ahead means more than just choosing the right platforms—it’s about understanding what drives change. At Chord Asia, we combine data-driven insights with market dynamics to craft strategies that connect with your audience and anticipate their evolving needs. We help you turn change into your greatest competitive edge.
ABOUT US
We
Provide
- BRAND RESEARCH & STRATEGY
- INTEGRATED CAMPAIGN STRATEGY & CREATIVE
- DIGITAL, SOCIAL AND CONTENT STRATEGY
- BRAND CREATION & TRANSFORMATION
- CONTENT CREATION
- SOCIAL MEDIA & WEBSITE creation
- A.I. APPLICATION
- EVENT MANAGEMENT
- MEDIA PLANNING & BUYING
- KOL MANAGEMENT
We view marketing as
more than just an idea
to sell.
But as a platform for brands
to express their values creatively,
spark meaningful connections,
and build lasting relationships
with their audience.
Change
in Action
See how we turn global adaptation,
local growth, and industry
transformation into momentum.
Real stories where
vision meets impact.
Clients
What sets us apart
Our Base
As the world’s focus shifts toward the East, we’re strategically located in Hong Kong—the heart of the Greater Bay Area—and Shanghai—China’s business and financial hub—to capture the future of growth.
Our Network
With membership in TheNetworkOne, a global network of over 1,000 independent agencies, we bring unparalleled resources and expertise to help our clients achieve their global ambitions.
Our Mindset
We’re more than an agency—we’re your growth partner. By focusing on what drives your business forward, we grow
when you grow.
Our Insights
The Resurgence of Outdoor advertising: A Strategic Shift in a Digital Age.
In an era dominated by digital media, where cost-effective digital and mobile advertising has become the go-to strategy for many industries, asset management firms are bucking the trend. Surprisingly, many are turning to outdoor advertising—billboards, transit ads, and high-impact placements—as a key component of their marketing mix. This shift raises an important question: why are financial brands, known for their data-driven approaches, investing in what some might consider a "traditional" medium?
Pricing vs. Branding in Asset Management: Lessons from Deliveroo’s Exit
The abrupt departure of Deliveroo from Hong Kong—a brand lauded for its creative campaigns and cult-like customer loyalty—has ignited a fiery debate: Can even the most polished marketing withstand the pressure of cutthroat pricing? The rise of Keeta, a mainland-backed food delivery platform that undercut rivals with aggressive discounts, suggests that in some industries, price might be the ultimate trump card. But what does this mean for Hong Kong’s asset management sector, a crowded arena with over 1,800 licensed firms? Does competing on cost eclipse the need for brand-building and storytelling? Or is this a false dichotomy in a business where trust and differentiation are paramount?
Redefining Target Audiences in Asset Management Sector: Embracing a New Generation of Investors.
Hong Kong’s asset management industry has long catered to a well-defined clientele: high-net-worth individuals (HNWIs) and institutional investors. However, seismic shifts in the city’s demographic and economic landscape are challenging this traditional focus. With an influx of Mainland Chinese professionals, a rising cohort of young, digitally native investors, and evolving wealth distribution, asset managers must rethink their approach to audience targeting—or risk losing relevance in a rapidly diversifying market.
