In moments of change,
we see opportunities.
Navigating Shifts
The Agency of Change
In a world of constant shifts, staying ahead means more than just choosing the right platforms—it’s about understanding what drives change. At Chord Asia, we combine data-driven insights with market dynamics to craft strategies that connect with your audience and anticipate their evolving needs. We help you turn change into your greatest competitive edge.
ABOUT US
We
Provide
- BRAND RESEARCH & STRATEGY
- INTEGRATED CAMPAIGN STRATEGY & CREATIVE
- DIGITAL, SOCIAL AND CONTENT STRATEGY
- BRAND CREATION & TRANSFORMATION
- CONTENT CREATION
- SOCIAL MEDIA & WEBSITE creation
- A.I. APPLICATION
- EVENT MANAGEMENT
- MEDIA PLANNING & BUYING
- KOL MANAGEMENT
We view marketing as
more than just an idea
to sell.
But as a platform for brands
to express their values creatively,
spark meaningful connections,
and build lasting relationships
with their audience.
Change
in Action
See how we turn global adaptation,
local growth, and industry
transformation into momentum.
Real stories where
vision meets impact.
Clients
What sets us apart
Our Base
As the world’s focus shifts toward the East, we’re strategically located in Hong Kong—the heart of the Greater Bay Area—and Shanghai—China’s business and financial hub—to capture the future of growth.
Our Network
With membership in TheNetworkOne, a global network of over 1,000 independent agencies, we bring unparalleled resources and expertise to help our clients achieve their global ambitions.
Our Mindset
We’re more than an agency—we’re your growth partner. By focusing on what drives your business forward, we grow
when you grow.
Our Insights
The IPO League Table Shuffle: What It Really Means for Financial Marketers.
Recent global IPO data reveals a telling shift: established financial hubs are seeing a period of recalibration, while Hong Kong has emerged as leading venue for IPO listings, London has dropped out of the top 20. This isn't a story of decline, but a powerful signal of a long-anticipated global transition. The landscape of opportunity is expanding and the traditional mindset is no longer sufficient.
The Emotional Alchemy of Labubu: What Finance Can Learn About Building Irrational Loyalty
The global obsession with Labubu—Pop Mart’s enigmatic figurines—defies conventional logic. These $15 vinyl dolls offer no functional benefit, yet inspire cult-like devotion across ages and cultures. For financial marketers, this phenomenon reveals a profound truth: in an increasingly transactional world, emotional worth—joy, belonging, self-expression—can transcend tangible utility. But how might an industry bound by regulations and rational metrics harness this intangible power?
The Resurgence of Outdoor advertising: A Strategic Shift in a Digital Age.
In an era dominated by digital media, where cost-effective digital and mobile advertising has become the go-to strategy for many industries, asset management firms are bucking the trend. Surprisingly, many are turning to outdoor advertising—billboards, transit ads, and high-impact placements—as a key component of their marketing mix. This shift raises an important question: why are financial brands, known for their data-driven approaches, investing in what some might consider a "traditional" medium?
